What is the story about?
What's Happening?
On Air Fest, a prominent podcast industry festival based in Brooklyn, has rebranded as On Air Presents, expanding its operations to include a creative agency and the Ambies awards. The rebrand integrates Work x Work, its creative agency, and relaunches the Los Angeles edition of the festival. The Ambies, hosted by The Podcast Academy, will now be part of On Air Fest starting in 2026. This expansion reflects the podcast industry's shift towards omnichannel storytelling, with On Air Presents aiming to help podcasters and marketers extend into video, events, and collaborations.
Why It's Important?
The rebranding and expansion of On Air Fest into On Air Presents signify the evolving landscape of the podcast industry. As podcasting grows, reaching $2.43 billion in the U.S. market, the integration of video and events becomes crucial for creators and marketers. On Air Presents aims to capitalize on this trend, offering new opportunities for brand collaborations and audience engagement. The inclusion of the Ambies awards enhances the festival's prestige, potentially attracting more industry professionals and fostering innovation in podcasting.
What's Next?
On Air Presents plans to host the Ambies in New York starting in 2026, adding a layer of industry recognition to the festival. The company will also revive On Air LA in November, featuring creator showcases and a Podcast Business Summit co-hosted with Bloomberg. These developments are expected to increase engagement and expand On Air's influence in the podcasting world, potentially setting new standards for industry events and collaborations.
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