What's Happening?
Lionsgate has announced the appointment of Justin Manfredi as the new executive vice president of worldwide TV marketing. Manfredi, who previously led series marketing at Apple TV+, will replace Suzy Feldman, who is retiring after a decade of service. His role will involve overseeing marketing strategies for Lionsgate's television group, including the launch of FAST channels internationally and the sale of series to digital platforms. Manfredi's experience spans across major companies like AMC Networks and Activision, where he managed campaigns for popular series and games. His appointment comes as the industry faces a contraction following the end of the Peak TV era.
Why It's Important?
The appointment of Justin Manfredi is significant as it reflects Lionsgate's strategic focus on expanding its digital and international presence. With the television industry undergoing significant changes, including a shift towards digital platforms and FAST channels, Manfredi's expertise in digital-first campaigns is expected to enhance Lionsgate's competitive edge. This move could potentially lead to increased viewership and revenue streams for Lionsgate, benefiting stakeholders such as content creators, advertisers, and investors. The transition also highlights the industry's adaptation to changing consumer preferences and technological advancements.
What's Next?
Manfredi is expected to collaborate closely with Lionsgate's programming, production, and sales teams to implement innovative marketing strategies. The focus will likely be on leveraging digital platforms to reach broader audiences and enhance brand visibility. As the industry continues to evolve, Lionsgate may explore new partnerships and content distribution models to capitalize on emerging opportunities in the digital space. Stakeholders will be watching closely to see how these strategies impact Lionsgate's market position and financial performance.
