What's Happening?
Esquire is set to launch a new French edition, slated for debut in spring 2026. This edition will be available both digitally and as a quarterly print publication, focusing on fashion, sport, and lifestyle. The magazine aims to reach audiences in France and Francophone regions such as Monaco and St. Barth. Bruno Danto, former editor-in-chief of Vogue Hommes, will lead as editorial director. The publication will be managed by Kerroc Media, a company formed by Danto, with support from Hearst Magazines International. The expansion into the French-speaking market is part of Esquire's broader global strategy, which has seen new editions launched in Brazil, Japan, India, Vietnam, and Colombia this year.
Why It's Important?
The launch of Esquire France represents a significant move in the global expansion of the Esquire brand, highlighting the potential for growth in the men's fashion and lifestyle market. This expansion is crucial as print media faces challenges such as declining readership and advertising revenue. By targeting underserved markets, Esquire aims to capitalize on the demand for high-quality journalism in the men's sector. The introduction of the Esquire Club membership program, offering exclusive cultural experiences, is a strategic effort to enhance subscriber engagement and create new revenue streams.
What's Next?
Esquire France will begin operations in spring 2026, with Kerroc Media overseeing content creation, advertising, and event production. The magazine's success will depend on its ability to attract and retain subscribers through innovative offerings like the Esquire Club. As the publication enters the competitive French market, it will need to differentiate itself from existing lifestyle magazines and adapt to the evolving media landscape. The involvement of notable figures such as Youri Djorkaeff and Didier Suberbielle suggests potential collaborations and partnerships that could further bolster the magazine's presence.
Beyond the Headlines
The expansion into France could have broader implications for the print media industry, demonstrating that there is still room for growth and innovation despite challenges. Esquire's approach to combining traditional print with digital offerings and exclusive experiences may serve as a model for other publications seeking to revitalize their brands. Additionally, the focus on men's fashion and lifestyle could influence cultural perceptions and consumer behavior in these sectors.
