What's Happening?
Kenvue, a consumer health care company under Johnson & Johnson, is launching new hair care products that emphasize scalp health. The new lines, Neutrogena Hair Restore and OGX ProGrowth + Peptide Collection, are designed to support hair growth and improve
scalp conditions using skin care-first formulations. These products aim to provide safe, effective, and affordable solutions for consumers, leveraging Kenvue's extensive research and development in hair, scalp, and skin care.
Why It's Important?
The introduction of scalp-focused hair care products by Kenvue marks a shift towards the 'skinification' of hair care, where skin care principles are applied to hair products. This approach could redefine consumer expectations and standards in the hair care industry, potentially leading to increased demand for products that address scalp health. By prioritizing affordable and effective solutions, Kenvue is likely to attract a broader consumer base, impacting market dynamics and encouraging competitors to innovate similarly.
