What's Happening?
According to Agility Research & Strategy's WealthLens survey, HSBC Life has emerged as the most trusted insurance brand among Singapore's high-net-worth and ultra-high-net-worth individuals in 2025. The survey highlights HSBC Life's strength in high-value policies and integrated wealth solutions, earning it a score of 83. AIA and Prudential follow closely, ranked second and third, respectively. The study indicates a growing demand for holistic wealth and protection solutions, with brand perception driven by salience, customer experience, and long-term relevance. Insurers are under pressure to adapt their offerings to meet the evolving needs of affluent clients.
Why It's Important?
The trust placed in HSBC Life, AIA, and Prudential by Singapore's wealthy individuals underscores the importance of brand reputation and customer experience in the insurance industry. As demand for comprehensive wealth solutions increases, insurers must innovate and tailor their products to meet the needs of both legacy-driven clients and Next Gen wealth holders. This trend may influence global insurance markets, encouraging companies to prioritize customer-centric strategies and enhance their service offerings to maintain competitiveness.
