What's Happening?
Family offices in North America are reassessing their investment strategies due to concerns over the depreciation of the U.S. dollar and the impact of tariffs announced by President Trump. According to a survey
conducted by RBC Wealth Management and Campden Wealth, 52% of respondents identified cash and other liquid assets as the best investment options for the next 12 months. The survey, which included 141 investment firms managing ultra-wealthy family portfolios, revealed a shift in priorities from growth equities and defense industries to liquidity improvement. The expected average portfolio return for 2025 has decreased to 5%, down from 11% in 2024, with 15% of respondents anticipating negative returns. The survey highlights the influence of tariff-induced market volatility and geopolitical tensions on investment decisions.
Why It's Important?
The shift in investment strategies by family offices reflects broader economic concerns that could impact the U.S. financial markets. The depreciation of the U.S. dollar, which has fallen by nearly 9% since the beginning of the year, poses risks to international trade and investment returns. Tariffs introduced by President Trump have added to market uncertainty, prompting investors to seek safer, more liquid assets. This trend could affect sectors reliant on foreign investment and trade, potentially leading to reduced economic growth. The cautious approach by family offices may signal a broader hesitance among investors, impacting capital flows and market dynamics.
What's Next?
Family offices are likely to continue prioritizing liquidity and cautious investment strategies as they navigate ongoing economic uncertainties. The focus on cash and liquid assets suggests a defensive posture in anticipation of further market volatility. As geopolitical tensions and tariff impacts unfold, investment firms may adjust their portfolios to mitigate risks. The evolving economic landscape could prompt policymakers to reassess trade policies and currency stabilization measures to support investor confidence. Monitoring these developments will be crucial for stakeholders in the financial sector.
Beyond the Headlines
The survey results underscore the complex interplay between economic policy and investment behavior. The emphasis on liquidity and reduced return expectations may reflect broader concerns about economic stability and the effectiveness of current fiscal policies. The shift away from growth equities and defense industries could indicate changing perceptions of risk and opportunity in the market. This development may also influence future policy discussions on trade and currency management, highlighting the need for strategic economic planning.











