What's Happening?
Ecologi, a leading climate action platform in the UK, has launched a new brand campaign titled 'Sustainability Shouldn’t Be Unsustainable.' The campaign, developed in partnership with ethical marketing
agency Enviral, aims to highlight the challenges faced by sustainability professionals who are tasked with achieving ambitious climate goals amidst regulatory, operational, and resource constraints. The campaign features a film that emphasizes the importance of supporting these professionals in their efforts to drive meaningful environmental change.
Why It's Important?
This campaign underscores the growing pressures on sustainability professionals as they navigate complex environmental, social, and governance (ESG) landscapes. By bringing attention to these challenges, Ecologi seeks to foster a supportive community for those working in sustainability, potentially influencing policy and business practices. The campaign also reflects a broader industry trend towards recognizing and addressing the systemic barriers that hinder effective climate action, which could lead to more sustainable business models and practices.
