What's Happening?
A recent survey by PwC highlights a significant increase in AI adoption among Middle East employees, with 75% having used AI tools in their roles over the past year. This adoption rate surpasses the global average of 69%. The survey, part of PwC’s Middle East Workforce
Hopes and Fears Survey 2025, indicates that AI is becoming a daily reality for many workers in the region. Employees report not only higher usage rates but also notable productivity gains, improved creativity, and increased confidence in handling technological changes. The momentum is driven by national digital agendas, investments in skills, and a supportive culture for innovation. The survey also notes a generational divide, with Millennials and Gen Z being the most enthusiastic adopters of AI, while senior executives remain divided on AI's impact on entry-level roles.
Why It's Important?
The findings underscore the transformative impact of AI on the workforce, particularly in the Middle East. As AI tools become more integrated into daily work, they are reshaping job roles and expectations. The survey suggests that organizations that embrace AI and support employee upskilling will be better positioned to retain talent and thrive in a rapidly changing labor market. The generational divide in AI adoption highlights the need for companies to address concerns about job security and role evolution. As AI continues to influence productivity and creativity, it could lead to significant shifts in how work is performed and valued, potentially setting a precedent for other regions.
What's Next?
Organizations in the Middle East are likely to continue investing in AI and digital skills to maintain their competitive edge. As AI adoption grows, companies will need to provide clarity on how roles will evolve and ensure access to learning resources. Addressing employee concerns about job security and workload will be crucial in sustaining the positive momentum. The survey suggests that companies that prioritize transparency, upskilling, and employee wellbeing will be best positioned to navigate the challenges and opportunities presented by AI.
