What's Happening?
Under Canvas, a leader in upscale outdoor hospitality, has announced the opening of its new location, Under Canvas White Mountains, set for June 2026. This marks the brand's second site in New England and its first in New Hampshire. The camp is situated
on 86 scenic acres, offering views of Mount Washington and the Presidential Range, and is surrounded by meadows, forests, and orchards. Guests will have access to the White Mountain National Forest, Franconia Notch State Park, and other local attractions. The site will feature safari-inspired canvas tents with amenities such as West Elm furnishings, ensuite bathrooms, and wood-burning stoves. The resort emphasizes sustainability, minimal land disturbance, and thoughtful design, earning recognition as the first-ever DarkSky-certified resort.
Why It's Important?
The expansion of Under Canvas into the White Mountains signifies a growing trend in sustainable tourism, which is increasingly important as travelers seek eco-friendly options. By minimizing light pollution and promoting environmental harmony, Under Canvas sets a standard for responsible hospitality. This development could boost local economies by attracting tourists to the area, benefiting nearby towns and businesses. The focus on sustainability aligns with broader environmental goals, potentially influencing other hospitality providers to adopt similar practices. The resort's unique offerings, such as local dining and outdoor activities, enhance the appeal of the region as a travel destination.
What's Next?
Reservations for Under Canvas White Mountains are now open, with rates starting at $279 per night. As the opening date approaches, the resort will likely ramp up marketing efforts to attract visitors. The success of this location could lead to further expansions in other regions, promoting sustainable tourism practices. Local businesses may prepare for increased visitor traffic, potentially offering complementary services and experiences. The resort's commitment to sustainability may inspire other hospitality brands to pursue DarkSky certification and similar environmental initiatives.
Beyond the Headlines
Under Canvas's approach to hospitality highlights the intersection of luxury and sustainability, challenging traditional notions of upscale travel. By prioritizing environmental stewardship, the brand contributes to broader cultural shifts towards eco-conscious living. This development may encourage travelers to consider the environmental impact of their choices, fostering a more sustainable tourism industry. The emphasis on community and connection through shared experiences at the resort reflects a growing desire for meaningful travel that goes beyond mere relaxation.
