What's Happening?
Saudi Arabia is set to host the 26th session of the United Nations Tourism General Assembly in Riyadh from November 7 to 11, 2023. This event marks the 50th anniversary of the UN's specialized agency for
tourism and will focus on the theme 'AI-Powered Tourism: Redefining the Future.' The assembly will gather representatives from over 160 member states, international organizations, and industry stakeholders to discuss the future of the tourism sector. The agenda includes four General Assembly plenaries, meetings of specialized committees, and a thematic session on the implications of artificial intelligence in tourism. Additionally, the election of the next UN Tourism Secretary-General will take place during the event. Saudi Arabia, represented by its Ministry of Tourism, will become the first Gulf Cooperation Council (GCC) country to host a UN agency's general assembly.
Why It's Important?
The hosting of the UN Tourism General Assembly by Saudi Arabia signifies a major milestone for the country, positioning it as a key player in international tourism dialogue. The focus on artificial intelligence highlights the growing importance of technology in shaping the future of tourism, potentially leading to more efficient and personalized travel experiences. This event provides a platform for discussing global challenges and opportunities in the tourism sector, emphasizing sustainability and future-readiness. The outcomes of this assembly could influence policy decisions and strategic directions for tourism industries worldwide, impacting economic growth and development in various regions.
What's Next?
Following the General Assembly, Saudi Arabia will launch the TOURISE Summit from November 11 to 13. This summit aims to bring together leaders from the public and private sectors across tourism, technology, investment, sustainability, and culture. The objective is to address global challenges and explore opportunities in the travel and tourism sector, with a focus on sustainability and future-readiness. The discussions and decisions made during these events could lead to new partnerships, innovations, and strategies that will shape the future of tourism globally.
Beyond the Headlines
The emphasis on artificial intelligence in tourism raises ethical and cultural considerations, such as privacy concerns and the impact of AI on employment within the sector. As AI becomes more integrated into tourism, there may be shifts in how cultural experiences are curated and delivered, potentially affecting local traditions and economies. Long-term, the integration of AI could redefine the roles of human workers in tourism, necessitating new skills and training programs.











