What's Happening?
Coromandel International Limited has inaugurated its 1000th Gromor retail store in Kashti Village, Ahilyanagar, Maharashtra. The store, named 'Apla Gromor,' is part of the company's retail network expansion. The event was attended by Mr. Arun Alagappan, Executive Chairman, and Mr. S. Sankarasubramanian, Managing Director & CEO of Coromandel International Limited, along with senior officials. Coromandel entered the rural retail space in 2007 under the 'My Gromor' brand. The network now consists of 1000 company-owned, company-operated stores across five states: 766 Mana Gromor in Andhra Pradesh and Telangana, 195 Namma Gromor in Karnataka, 23 Namadu Gromor in Tamil Nadu, and 16 Apla Gromor in Maharashtra. Together, these outlets serve over 3 million farmers. The company has announced plans to double the retail network over the next two years.
Why It's Important?
The expansion of Coromandel's agri-retail network is significant for the agricultural sector, particularly in rural areas. By increasing access to agri-inputs and services such as soil testing and agronomy support, Coromandel is enhancing the productivity and sustainability of farming practices. This move is likely to benefit over 3 million farmers, providing them with essential resources and support. The company's plans to double its retail network could further strengthen its market presence and contribute to the growth of the agricultural economy.
What's Next?
Coromandel plans to establish 20 additional stores in Pune district, including five near Kashti. The new Apla Gromor store will also function as a demonstration hub for digital farming solutions, including the MyGromor app and remote advisory tools. This expansion is expected to enhance the company's engagement with farmers and support the adoption of digital farming technologies.
