What's Happening?
The Montreal Canadiens have partnered with Molson to host viewing parties for 13 away games during the 2025-26 season. These events will take place at various bars across Quebec, providing fans with opportunities to gather and support the team. The parties will feature bar games, DJs, special guest appearances, and prizes, including merchandise and tickets to home games. This initiative aims to enhance fan engagement and create a communal atmosphere for Canadiens supporters.
Why It's Important?
The revival of Molson Viewing Parties reflects the Canadiens' commitment to fostering a strong fan community. By offering fans a chance to connect and celebrate their team, the Canadiens are enhancing the overall fan experience. This initiative also supports local businesses by drawing crowds to participating venues. The viewing parties serve as a platform for the team to strengthen its relationship with fans, potentially boosting attendance and support during the regular season.
What's Next?
Fans can look forward to attending these viewing parties throughout the season, with the first event scheduled for November 28, 2025. The Canadiens will continue to promote these gatherings, encouraging fan participation and engagement. As the season progresses, the team may explore additional opportunities to connect with fans and enhance the viewing party experience.
