What's Happening?
From October 6 to 8, 2026, Madrid will host the 18th edition of Fruit Attraction, a major international fair for the fruit and vegetable industry. Organized by IFEMA MADRID and FEPEX, the event will cover over 78,000 square meters across ten halls, featuring
products, solutions, and innovations from more than 2,400 companies. This year, the fair will highlight the potato as its featured product and is expected to attract over 121,000 professional visitors from 152 countries. The event aims to provide a platform for international promotion through initiatives like the 'International Buyers Programme' and the 'Guest Importing Countries' programme, featuring China and the United Arab Emirates.
Why It's Important?
Fruit Attraction serves as a crucial platform for the global fruit and vegetable industry, offering companies the opportunity to gain visibility and international positioning. The event facilitates direct access to buyers and distributors worldwide, fostering real business opportunities and professional networking. With the participation of major international buyers and the focus on innovation, the fair is poised to influence market trends and drive growth in the industry. The involvement of the Spanish Ministry of Agriculture, Fisheries and Food, ICEX, and FEPEX underscores the event's significance in promoting Spanish agricultural exports.
What's Next?
As the application period for participation is now open, companies are expected to prepare for showcasing their latest products and innovations. The event's organizers will continue to coordinate with international partners to ensure a successful turnout. The focus on the potato as the featured product may lead to increased interest and investment in this segment. Additionally, the participation of China and the United Arab Emirates as guest importing countries could open new market opportunities and strengthen trade relations.
