What's Happening?
A global survey by Riskified reveals that nearly three-quarters of consumers now use AI in their online shopping experiences, marking a significant shift in e-commerce behavior. The survey, which included
over 5,000 participants, highlights the rise of 'agentic shopping,' where AI tools assist in browsing and purchasing. While AI offers convenience, it also introduces new risks, such as blurred accountability for fraud and policy abuse. Consumers express concerns about payment security and privacy, though trust in AI is growing.
Why It's Important?
The increasing use of AI in online shopping presents both opportunities and challenges for retailers. While AI can enhance the shopping experience and streamline processes, it also necessitates robust fraud prevention measures to protect consumers and businesses. The shift towards AI-driven shopping could lead to changes in e-commerce strategies, with companies needing to invest in advanced security and data transparency to mitigate risks. This development underscores the need for a balanced approach to innovation, ensuring consumer trust and safety.
What's Next?
As AI continues to integrate into e-commerce, retailers may need to adopt new standards like the Agentic Commerce Protocol to facilitate secure transactions. Companies are encouraged to enhance fraud detection tools and collaborate on shared intelligence to address vulnerabilities. The role of fraud prevention teams will be crucial in navigating this transition, ensuring that AI-driven shopping becomes a sustainable and secure revenue channel.
