What is the story about?
What's Happening?
Seth Rogen was in Venice on September 1, 2025, scouting locations for the second season of 'The Studio,' according to Variety and The Hollywood Reporter. His visit included filming a 15-minute standing ovation at the premiere of 'The Smashing Machine,' indicating that the show might feature an episode set at a real festival. This creative decision aims to enhance the series' festival-targeted storytelling, building on the awards-room satire of the first season. However, Rogen noted the logistical challenges of filming in Venice, describing it as 'beautiful' but 'logistically taxing.' The show previously earned 23 Emmy nominations, tying a comedy record.
Why It's Important?
Rogen's scouting in Venice signals a shift in 'The Studio' from red-carpet satire to festival-level storytelling, which could increase its appeal during awards season. Festivals like Venice offer long ovations, industry rituals, and personality clashes that can enrich the show's satire and awards-season narrative. This move could lead to more engaging set pieces and real-world cameos, raising production costs and scheduling pressures for Apple TV+. The series' 23 Emmy nominations already position it as a significant player in the awards conversation, and festival sequences could amplify its media visibility and awardability.
What's Next?
Fans can expect 'The Studio' Season 2 to incorporate festival backdrops, enhancing its satirical elements and Emmy appeal. The production will likely focus on creating richer, location-driven episodes that lampoon celebrity rituals. For the industry, this means more real-world set pieces that generate headlines and awards momentum heading into 2026. Upcoming steps include production confirmations and casting notices, with attention on Apple TV+ and festival schedules to track where the show's narrative will unfold.
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