What is the story about?
What's Happening?
Time magazine has named Fenty Beauty's Pro Filt'r Soft Matte Longwear Foundation as one of the best inventions in its 2025 Hall of Fame. Launched in 2017, the foundation was pivotal in changing beauty standards by offering 40 shades to match a diverse range of skin tones, particularly darker skin tones. This innovation set a new industry standard for color inclusivity, prompting other makeup companies to expand their shade ranges. The foundation's success paved the way for additional products like the Soft’lit Naturally Luminous Longwear Foundation and Eaze Drop Lightweight Blurring Skin Tint, further enhancing Fenty Beauty's reputation for inclusivity and quality.
Why It's Important?
Fenty Beauty's recognition by Time underscores the brand's impact on the beauty industry, particularly in promoting inclusivity and diversity. By setting a precedent for a wide range of foundation shades, Fenty Beauty has influenced other companies to follow suit, thereby broadening options for consumers with diverse skin tones. This shift towards inclusivity not only enhances consumer satisfaction but also reflects broader societal changes towards acceptance and representation in the beauty sector.
What's Next?
The acknowledgment of Fenty Beauty's foundation as a top invention may encourage further innovation in the beauty industry, with brands striving to develop products that cater to a wider audience. This could lead to increased competition and collaboration among beauty companies to create more inclusive and diverse product lines, potentially reshaping industry standards and consumer expectations.
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