What's Happening?
La Collection has announced the expansion of its Destination Management Company (DMC) arm, LC DMC, by incorporating Privilege Italia, a renowned Italian luxury concierge specialist. This strategic partnership aims to provide La Collection's network of travel
advisors with direct access to a wide range of bespoke, tailor-made travel services across Italy, from the Amalfi Coast to the Dolomites. Privilege Italia, co-founded by Mario and Francesco Staiano, brings a rich heritage in Italian hospitality, with a family history in the travel industry spanning over fifty years and three generations. The collaboration is set to enhance the authenticity and exclusivity of travel experiences offered by La Collection.
Why It's Important?
The integration of Privilege Italia into La Collection's portfolio is significant for the luxury travel industry, as it combines the expertise of two well-established entities to offer unparalleled travel experiences. This move is likely to benefit high-end travelers seeking unique and personalized journeys in Italy, as it promises access to exclusive services and cultural experiences. The partnership underscores a growing trend in the travel industry towards offering more personalized and immersive experiences, catering to the increasing demand for luxury and authenticity. Travel advisors and their clients stand to gain from this enhanced service offering, potentially boosting the appeal of Italy as a premier travel destination.
What's Next?
Following this expansion, La Collection and Privilege Italia are expected to collaborate closely to develop new travel packages and experiences that leverage their combined expertise. The focus will likely be on creating unique itineraries that offer behind-the-scenes access and personalized services, further distinguishing their offerings in the competitive luxury travel market. Stakeholders in the travel industry, including other DMCs and travel advisors, may respond by seeking similar partnerships to enhance their service offerings and meet the evolving demands of luxury travelers.
