What's Happening?
Snap has announced new features for its augmented reality (AR) glasses, Snap Spectacles, during Lens Fest 2025. The company introduced Snap OS 2.0, which includes consumer-focused features such as Travel
Mode, an improved Browser with WebXR support, and a Gallery app. Additionally, Snap revealed new Lenses from major developers and brands, including Star Wars and Avatar: The Last Airbender. These Lenses will be available on the consumer Snap Specs AR glasses set to launch in 2026. Snap CEO Evan Spiegel highlighted that the consumer Specs will have a smaller form factor and greater capabilities compared to the current developer kit hardware.
Why It's Important?
The introduction of consumer-focused features and popular brand Lenses marks a significant step for Snap in expanding its AR ecosystem. By offering content from well-known franchises like Star Wars and Avatar, Snap aims to attract a broader audience and justify the anticipated high price of the consumer Specs. This move could position Snap as a key player in the AR market, competing with other tech giants. The development of Snap OS and its unique approach to app creation could also influence how AR applications are developed and experienced, potentially setting new standards in the industry.
What's Next?
Snap is expected to continue building its content library ahead of the consumer Specs launch in 2026. The company will likely focus on enhancing Snap OS capabilities and expanding partnerships with developers and brands to offer a diverse range of Lenses. As the launch date approaches, Snap may reveal more details about the consumer Specs' pricing and availability, as well as additional features and content. The success of Snap's AR glasses will depend on its ability to deliver compelling experiences that resonate with consumers and differentiate itself from competitors.
