What's Happening?
Abu Dhabi is enhancing its tourism strategy by forming global partnerships and utilizing its Experience Abu Dhabi Experts e-learning platform. The emirate aims to attract 39.3 million visitors by 2030, up from 24 million in 2023. This strategy involves
training over 5,000 travel agents and engaging in joint marketing programs. The Department of Culture and Tourism is leveraging travel trade partnerships to offer tailored itineraries and promote Abu Dhabi's cultural and leisure experiences.
Why It's Important?
Abu Dhabi's focus on global partnerships and travel trade is crucial for its tourism sector's growth. By empowering travel agents with knowledge and resources, the emirate can enhance its appeal as a destination, driving economic growth and cultural exchange. This approach also supports the local economy by increasing hotel revenues and international visitor numbers, contributing to the emirate's long-term tourism strategy.
