What is the story about?
What's Happening?
ChatGPT has launched a new feature allowing users to shop products from beauty brand Glossier and Kim Kardashian's Skims through its AI interface. This development is powered by Stripe's marketplace payments platform, enabling secure transactions using Shared Payment Tokens. The integration marks a significant shift towards AI-driven commerce, transforming ChatGPT into a digital storefront. According to Sensor Tower, shopping-related searches on ChatGPT have doubled from January to July 2025, highlighting the growing interest in AI-assisted shopping. The Instant Checkout feature integrates orders into merchants' systems while preserving existing payment and fulfillment processes.
Why It's Important?
The integration of Glossier and Skims into ChatGPT's shopping feature represents a major advancement in AI-driven commerce, potentially reshaping how consumers interact with brands online. This move could benefit both consumers and businesses by streamlining the shopping process and enhancing user experience. For businesses, it offers a new channel to reach tech-savvy consumers, potentially increasing sales and brand visibility. The use of AI in commerce could also lead to more personalized shopping experiences, influencing consumer behavior and expectations in the digital marketplace.
AI Generated Content
Do you find this article useful?
