What is the story about?
What's Happening?
Harley-Davidson and Realtree have announced a new limited-edition apparel collaboration called 'Get Lost'. This collection combines Harley-Davidson's adventurous spirit with Realtree's iconic camouflage designs. The apparel line includes items such as long sleeve shirts, jackets, and cargo pants, all designed to transition from outdoor environments to everyday life. The collection is available starting October 2, 2025, at Harley-Davidson dealerships and online.
Why It's Important?
This collaboration between Harley-Davidson and Realtree represents a strategic move to blend motorcycle culture with outdoor lifestyle apparel, potentially expanding Harley-Davidson's market reach. By tapping into Realtree's established brand in outdoor gear, Harley-Davidson can attract a broader audience interested in both motorcycling and outdoor activities. This partnership could enhance brand loyalty and open new revenue streams for both companies.
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