What's Happening?
The Unique Tourism Collection, a Sydney-based travel and tourism marketing communications specialist, has been appointed as the sales and marketing representative for Maisons Pariente in Australia and New
Zealand. This partnership aims to drive business from these regions to Maisons Pariente's collection of luxury hotels in France, including Crillon le Brave in Provence, Le Coucou in Meribel, Lou Pinet in Saint-Tropez, and Le Grand Mazarin in Paris. Additionally, Le Saint Roch is set to open in Courchevel 1850 in December 2026. The appointment is part of Maisons Pariente's strategy to showcase its elegant and contemporary French 5-star hotels to a broader audience, emphasizing genuine and generous service in a relaxed atmosphere. The Unique Tourism Collection will work closely with industry partners to develop strategic opportunities and enhance the visibility of these exquisite boutique hotels.
Why It's Important?
This appointment is significant as it marks a strategic expansion of Maisons Pariente's luxury hotel portfolio into the Australian and New Zealand markets. By leveraging the expertise of the Unique Tourism Collection, Maisons Pariente aims to attract travelers from these regions, thereby increasing its global footprint. The move is expected to boost tourism and hospitality ties between France and the Pacific region, offering travelers unique experiences in sought-after French destinations. The emphasis on supporting local artists and providing a warm luxury hospitality experience aligns with current trends in the luxury travel industry, where personalized and culturally rich experiences are increasingly valued by discerning travelers.
What's Next?
With the appointment of the Unique Tourism Collection, Maisons Pariente is poised to enhance its marketing efforts in Australia and New Zealand. The focus will be on showcasing the unique attributes of each hotel, such as the artistic ambiance and the blend of contemporary elegance with traditional charm. As Le Saint Roch prepares to open in December 2026, there will likely be increased promotional activities to highlight this new addition to the portfolio. Industry partners and stakeholders in the tourism sector may anticipate collaborative opportunities to further integrate these luxury offerings into travel itineraries for clients seeking high-end experiences in France.
Beyond the Headlines
The partnership between Maisons Pariente and the Unique Tourism Collection may also have cultural implications, as it promotes the appreciation of French art and architecture in the Pacific region. By featuring renowned and emerging local artists in its hotels, Maisons Pariente not only enhances the aesthetic appeal of its properties but also contributes to the cultural exchange between France and Australia/New Zealand. This approach reflects a broader trend in the hospitality industry where cultural immersion and artistic expression are becoming key elements of luxury travel experiences.
