What's Happening?
Horwood Homewares has expanded its partnership with Growth Society, an ecommerce growth consultancy, to include the Judge kitchenware brand. Initially, Horwood collaborated with Growth Society on its Stellar range, focusing on international expansion
across Europe, the US, and Canada. This partnership has resulted in a 68% increase in net sales year-on-year, alongside improved ROI through efficient organic, paid media, CRO, and CRM activities. Building on this success, Growth Society will now lead performance marketing for Judge, aiming to drive sustainable growth through a diversified channel mix. The consultancy will integrate enhanced reporting to place performance marketing insight and profitability at the core of its strategy.
Why It's Important?
The expansion of Horwood Homewares' partnership with Growth Society signifies a strategic move to leverage ecommerce consultancy for brand growth. By focusing on performance marketing and strategic consultancy, Horwood aims to replicate the success achieved with the Stellar range for the Judge brand. This approach highlights the growing importance of digital marketing and ecommerce strategies in driving sales and brand development. The collaboration could set a precedent for other homeware brands seeking to enhance their market presence and sales through specialized consultancy services.
What's Next?
Growth Society will oversee the strategy and activation for the Judge brand across paid search, paid social, and CRM. The consultancy aims to drive sustainable growth through a diversified channel mix, integrating enhanced reporting to focus on performance marketing insight and profitability. Horwood Homewares plans to continue its ambitious brand and product development plans for Judge, leveraging the strategic thinking and execution speed of Growth Society's fractional model.
Beyond the Headlines
The partnership between Horwood Homewares and Growth Society reflects a broader trend in the homeware industry towards embracing digital transformation and strategic consultancy to drive growth. This move could influence other brands to adopt similar strategies, emphasizing the importance of data-driven marketing and performance insights in achieving business objectives.
