What's Happening?
A U.S. proposal requiring travelers from Visa Waiver Program countries to provide social media history from the past five years is facing significant opposition. This requirement would be part of the Electronic
System for Travel Authorization (ESTA) process, affecting travelers from countries such as the UK, France, Germany, Australia, Japan, and South Korea. The proposal, open for public comment until February 2026, has sparked concerns about its potential to deter international visitors. Erik Hansen from the U.S. Travel Association emphasized the need for an efficient and secure vetting process to maintain the U.S. as a preferred destination. Political figures and travel operators have also criticized the proposal, with some comparing it unfavorably to policies in other countries. The $40 ESTA is necessary for stays of up to 90 days over two years, and since 2019, visa applicants have been required to share social media data. However, the method for collecting and processing five years of social media history remains unclear.
Why It's Important?
The proposal's significance lies in its potential impact on international travel to the U.S. If implemented, it could discourage travelers from visiting, affecting the tourism industry and related economic sectors. The U.S. Travel Association warns that failing to provide a modern and secure vetting process could lead international visitors to choose other destinations, potentially resulting in economic losses. The backlash from political leaders and travel operators highlights concerns about privacy and the feasibility of collecting extensive social media data. The proposal also raises questions about the balance between national security and personal privacy, a topic of ongoing debate in U.S. policy.
What's Next?
The public comment period for the proposal runs until February 2026, during which stakeholders can express their concerns or support. Travel operators are actively encouraging travelers to submit objections. The U.S. government will need to address these concerns and clarify how it plans to implement the data collection process. The outcome of this proposal could influence future policies on data privacy and international travel. Stakeholders, including political leaders, travel associations, and international partners, will likely continue to engage in discussions to shape the final decision.








