What's Happening?
Gino Fontana, COO and EVP at Transervice Logistics Inc., emphasizes the importance of maintaining strong customer relationships during economic uncertainty. He suggests that trucking fleets should focus
on personal engagement with customers, understanding their evolving needs, and offering tailored solutions. Fontana advises management to visit customers personally to discuss their business changes and pain points. He also highlights the potential benefits of adjusting delivery schedules, maintenance plans, and parts strategies to better serve customers. The goal is to foster trust and collaboration, which can lead to long-term partnerships and business stability.
Why It's Important?
In times of economic uncertainty, maintaining strong customer relationships is crucial for business resilience. Fontana's approach underscores the value of personalized service and proactive problem-solving in the logistics industry. By understanding and addressing customer needs, trucking fleets can differentiate themselves from competitors and build loyalty. This strategy not only helps retain existing clients but also attracts new business opportunities. As the economy fluctuates, companies that prioritize customer engagement and adaptability are more likely to thrive and sustain growth.
