What's Happening?
Bel Group is set to expand its production facility in Vietnam, a strategic move that underscores its commitment to growth in Asia. The company is investing €16.7 million to double its production capacity to 20,000 tons annually. This expansion is part
of Bel's strategy to enhance its industrial expertise and maintain a market share exceeding 70% in the cheese category across modern and traditional retail sectors. The facility will serve key export markets in Southeast Asia, China, Japan, and Saudi Arabia. The expansion includes a new pilot line for Research, Innovation & Development (RID), aimed at accelerating product innovation and optimizing recipes. Construction is scheduled to begin at the end of January 2026, with completion expected by March 2027.
Why It's Important?
This expansion is significant as it positions Vietnam as a central hub for Bel Group's operations in Asia, reflecting the company's long-term confidence in the region. By doubling its production capacity, Bel aims to meet the growing demand for its products, which include popular brands like The Laughing Cow, Belcube, and Kiri. The investment also highlights the importance of Vietnam in Bel's regional strategy, leveraging local expertise and tailored products to drive growth. The new RID pilot line will enhance Bel's ability to innovate and adapt to regional market needs, supporting the development of more accessible and sustainable products.
What's Next?
The expansion is expected to bolster Bel's market presence in Asia, with the new production capacity enabling the company to better serve its export markets. The RID pilot line will likely lead to new product developments and innovations tailored to regional preferences. As construction progresses, Bel will focus on maintaining high standards of quality, safety, and sustainability. The successful completion of this project could set a precedent for further investments in the region, potentially influencing other companies to expand their operations in Vietnam.
