What's Happening?
Starbreeze has reversed a recent price increase for the Payday 2 Infamous Collection following community backlash. The price of the collection, which includes all current DLC, had been raised from $118 to $170 shortly before the launch of a new subscription service offering access to all DLC for $5 per month. The timing led many players to believe the price hike was intended to push them towards the subscription model. Starbreeze's head of commercial, Gustav Nisser, acknowledged the poor timing and lack of communication, apologizing to the community and restoring the original discount.
Why It's Important?
The reversal of the price increase is crucial for maintaining player trust and goodwill, which are vital for the longevity of a game like Payday 2. The community's reaction highlights the importance of transparent communication between game developers and their audiences. By addressing the issue promptly, Starbreeze aims to preserve its player base, which remains active despite the game's age. This incident underscores the delicate balance companies must maintain when introducing new monetization strategies, especially in a competitive market where player loyalty can significantly impact a game's success.
