What's Happening?
Kathryn Robertson, Qantas' Executive Manager of Global Sales and Distribution, has been recognized for her leadership in transforming the airline's global sales strategy. Robertson's approach focuses on authentic leadership and collaboration, particularly during the implementation of the New Distribution Capability (NDC) strategy. This transformation required building consensus among diverse stakeholders and managing change effectively. Robertson emphasizes the importance of creating an environment where team members feel comfortable and valued, which she believes is crucial in the fast-paced aviation industry. Her leadership style is characterized by transparency and genuine communication, which she argues builds credibility and trust.
Why It's Important?
Robertson's leadership in transforming Qantas' sales strategy highlights the growing importance of authentic leadership in corporate environments. Her approach demonstrates how transparency and collaboration can drive successful change management, particularly in industries as dynamic as aviation. This transformation not only impacts Qantas' operational efficiency but also sets a precedent for other companies in the industry. By championing women in leadership and technical roles, Robertson is contributing to a more inclusive corporate culture, which can lead to increased innovation and diversity in decision-making processes. Her work underscores the potential for women to lead significant industry shifts, paving the way for future female leaders.
What's Next?
As Qantas continues to evolve its global sales strategy, the focus will likely remain on fostering inclusive leadership and supporting women in aviation. Robertson's efforts in mentoring and creating opportunities for women in technical roles are expected to continue, potentially influencing industry-wide practices. The upcoming Women in Travel Awards, for which entries are closing soon, will further highlight the achievements of women in the travel sector, encouraging more female participation and recognition in leadership roles.
