What's Happening?
The Jewish Community Foundation of Montreal (JCF) is observing a significant shift in philanthropic trends among Millennials and Gen Z, as detailed in the 2025 Next Generation of Philanthropy report by
Indiana University Lilly Family School of Philanthropy. These younger generations are increasingly prioritizing social justice causes such as mental health, racial equity, and climate change. Unlike their predecessors, Millennials and Gen Z are less inclined towards traditional religious giving and are more engaged with causes that align with their personal values and identity. They prefer using digital tools like online platforms, mobile apps, and crowdfunding for their donations, seeking tangible impacts and accountability from their contributions. The JCF is actively facilitating this generational transition by engaging families in values-based discussions and offering initiatives like Successor Roles in Donor-Advised Funds and Family Philanthropy Planning to ensure continuity in philanthropic efforts.
Why It's Important?
This shift in philanthropic focus among Millennials and Gen Z is reshaping the landscape of charitable giving in the U.S. By prioritizing social justice causes, these generations are driving attention and resources towards issues that are increasingly relevant in today's society. Their preference for digital tools and demand for transparency and accountability could lead to more innovative and efficient ways of giving, potentially influencing how charities and non-profits operate. Organizations like the JCF are adapting to these changes by fostering collaboration and facilitating discussions that align with the values of younger donors. This evolution in philanthropy could result in more impactful and meaningful contributions, addressing critical societal challenges and fostering a culture of giving that is deeply connected to personal values.
What's Next?
As Millennials and Gen Z continue to redefine philanthropy, organizations and advisors are expected to adapt by strengthening relationships with grassroots and peer-led initiatives that resonate with these donors. The JCF and similar institutions may expand their programs to further engage young donors, offering more educational events and strategic support to encourage planned giving. This could lead to a broader communal opportunity, where families and advisors work together to create lasting legacies and support diverse causes. The ongoing dialogue between generations about shared values and priorities will likely play a crucial role in shaping the future of philanthropy, ensuring that it remains relevant and impactful.
Beyond the Headlines
The shift towards social justice causes among Millennials and Gen Z reflects broader cultural and ethical changes in society. As these generations become more influential, their philanthropic choices could drive significant social change, challenging traditional structures and encouraging more inclusive and equitable practices. This trend also highlights the importance of intergenerational dialogue in philanthropy, as families navigate differing perspectives and work towards common goals. The emphasis on digital tools and transparency may lead to increased scrutiny and accountability in the charitable sector, potentially improving trust and engagement among donors.
