What's Happening?
Notre Dame and Auburn have agreed to a historic home-and-home football series scheduled for the 2027 and 2028 seasons. The first game will be held at Notre Dame Stadium in South Bend, followed by a matchup at Jordan-Hare Stadium in Auburn. This agreement
marks the first time the two schools will face each other on the football field. Auburn's decision to move their 2026 game against Baylor to a neutral site was influenced by these upcoming games.
Why It's Important?
The series between Notre Dame and Auburn is significant as it adds a high-profile SEC opponent to Notre Dame's schedule, enhancing their competitive slate. For Auburn, the games offer an opportunity to engage in name, image, and likeness (NIL) activations, potentially boosting player exposure and revenue. The matchups are expected to draw significant attention from fans and media, impacting both schools' national profiles and recruitment efforts.
