What's Happening?
UrVenue, a hospitality technology company, is advocating for the integration of experiential technology and AI in the hospitality industry to enhance guest experiences and increase revenue. As the fall season approaches, resort and venue operators are encouraged to evaluate their operations and budget for innovative technologies that can improve guest satisfaction and streamline booking processes. The company highlights the importance of adopting a Property Experience Management System (PXMS) and Agentic AI infrastructure to personalize guest interactions and manage experience-based inventory effectively. These technologies are seen as crucial for capturing more revenue and guest loyalty in the competitive hospitality market.
Why It's Important?
The adoption of experiential technology and AI in the hospitality industry is significant as it addresses the evolving expectations of guests who seek quality, experience-rich escapes. By prioritizing these technologies, operators can enhance guest loyalty, increase repeat visits, and generate incremental income. The ability to dynamically price and book experiences in advance offers a competitive edge, allowing venues to capitalize on seasonal travel trends and maximize revenue streams. Early adopters of these technologies will not only diversify their revenue but also gain valuable insights from transaction data, enabling better personalization, pricing, and product strategies.
What's Next?
Hospitality operators are urged to budget for PXMS and Agentic AI technologies during the fall season to position themselves as leaders in the industry by 2026. The focus will be on transforming every seat, space, and service into a sellable part of the guest journey, ensuring a more connected and efficient future. As AI reshapes guest booking experiences, operators who invest in these technologies will capture significant ancillary revenue streams and attract guests who prefer easy-to-discover and book experiences.
