What is the story about?
What's Happening?
Ocado reports a significant increase in demand for fibre-rich products, driven by younger shoppers. Searches for high-fibre foods have risen sharply, with traditional staples like prunes, cereals, and wholefoods gaining popularity. The trend is fueled by growing awareness of gut health and social media influences, particularly among Gen Z consumers.
Why It's Important?
The rising interest in fibre reflects a broader shift towards health-conscious eating habits. As younger generations prioritize gut health, retailers and food producers can capitalize on this trend by offering diverse fibre-rich options. Understanding consumer preferences helps shape product offerings and marketing strategies.
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