What's Happening?
Berlin-based start-up Reverse.fashion GmbH has secured investment from H&M in a pre-seed funding round led by Kisora. Founded in 2024, Reverse.fashion develops automated sorting processes for used textiles, aiming to eliminate bottlenecks in recycling.
The investment will support the expansion of development and operations teams, further advancing innovative solutions and pilot projects. The company's AI Sorting Partner application is in a pilot phase, with commercial use expected in early 2026.
Why It's Important?
Reverse.fashion's partnership with H&M highlights the growing focus on sustainability and innovation in the fashion industry. By investing in automated textile sorting, H&M demonstrates its commitment to reducing environmental impact and improving recycling processes. This collaboration could set a precedent for other fashion companies to invest in sustainable technologies, driving industry-wide change. The development of efficient sorting processes can enhance the capture of high-quality garments, providing targeted raw materials to specific customer groups and supporting circular fashion initiatives.
