What is the story about?
What's Happening?
Marcus Hotels & Resorts has announced plans to reopen the west wing of Hilton Milwaukee as The Marc Hotel in early 2026. The new hotel will feature 175 rooms and serve as a convenient option for convention attendees and travelers. The Marc Hotel pays homage to the Hilton Milwaukee's history, originally opened as the Schroeder Hotel in 1928 and later renamed the Marc Plaza Hotel. The reopening will involve limited modifications to the hotel's ground floor to create a main entrance on North 6th Street.
Why It's Important?
The reopening of The Marc Hotel is significant for Milwaukee's hospitality industry, offering a new lodging option that combines historical significance with modern convenience. The hotel's strategic location and connectivity to the Baird Center make it an attractive choice for visitors attending conventions and exploring local landmarks. This development reflects Marcus Hotels & Resorts' commitment to maintaining excellence in hospitality and could boost local tourism and economic activity.
What's Next?
The Marc Hotel is scheduled to open in January 2026, with preparations underway to ensure a seamless transition. Marcus Hotels & Resorts will focus on marketing the new hotel to potential guests and convention attendees, highlighting its historical roots and modern amenities. The reopening is expected to enhance Milwaukee's appeal as a destination for business and leisure travelers.
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