What's Happening?
Explore Worldwide has teamed up with Strava to launch a global campaign aimed at encouraging travelers to engage in outdoor adventures. The initiative, known as the Explore Cycle Croatia Challenge, invites participants to complete 28 kilometers in one week, mirroring the first day of the Cycle the Dalmatian Coast tour. This challenge runs from October 8 to 14, 2025, and offers participants a chance to win a spot on the Cycle the Dalmatian Coast trip, valued at up to $3,800. Additionally, all finishers receive a 20% discount voucher for any Explore tour. The campaign is active in Australia, the UK, USA, and Canada, fostering a global community of active travelers.
Why It's Important?
This campaign highlights a growing trend in the travel industry towards health-conscious and experience-driven tourism. By partnering with Strava, Explore Worldwide taps into a large audience of fitness enthusiasts, potentially increasing its customer base. The initiative also reflects a shift in consumer preferences towards adventure travel, which can have significant implications for travel agencies and tour operators. The challenge not only promotes physical activity but also encourages cultural exploration, benefiting local economies in Croatia through increased tourism.
What's Next?
Participants who complete the challenge will be eligible for prizes, including a spot on the Cycle the Dalmatian Coast tour. The campaign may lead to increased bookings for Explore Worldwide, as travelers seek similar adventure experiences. Travel agencies and partners might leverage this campaign to attract more clients interested in active and immersive travel experiences. The success of this initiative could inspire similar campaigns, further integrating fitness and travel.
