What's Happening?
The 'tired makeup' trend, characterized by reddened under eyes and smudged black eyeliner reminiscent of the 90s grunge era, is gaining popularity among celebrities and influencers. Notable figures such as Jenna Ortega, Lily-Rose Depp, and Billie Eilish have been seen sporting this look, which was prominently featured during New York Fashion Week Fall/Winter 2025. The trend is described as 'weary chic,' with models showcasing dark circles on the runway. The style has sparked discussions on TikTok, with some users critiquing its resemblance to the appearance of chronic illness. The trend draws inspiration from historical beauty standards influenced by tuberculosis in the 19th century, as well as modern influences like Wednesday Addams and alternative styles.
Why It's Important?
The 'tired makeup' trend reflects a shift in beauty standards, embracing imperfection and a moody aesthetic. It challenges traditional notions of beauty by highlighting features typically associated with fatigue. This trend could influence the beauty industry, encouraging brands to develop products that cater to this aesthetic. It also raises questions about the societal implications of glamorizing features linked to illness, prompting discussions on the ethics of beauty trends. As celebrities and influencers continue to adopt this style, it may impact consumer behavior and fashion choices, potentially leading to a broader acceptance of unconventional beauty standards.
