What is the story about?
What's Happening?
Iceland Foods has successfully raised over £1.4 million for the suicide prevention charity Campaign Against Living Miserably (Calm) through its Iceland Foods Charitable Foundation (IFCF). This milestone marks a two-year partnership aimed at funding mental health initiatives, including the launch of Calm's support helpline and a mental health first-aid course. Iceland Foods has actively engaged in awareness campaigns both in-store and externally, promoting mental health support services under its #breaktheice campaign. The company has also contributed to Calm's 'missed birthdays' campaign, highlighting the impact of youth suicide. Iceland Foods CEO Tarsem Dhaliwal emphasized the importance of breaking the stigma surrounding mental health discussions.
Why It's Important?
The fundraising efforts by Iceland Foods underscore the growing recognition of mental health as a critical public health issue. By supporting Calm, Iceland Foods is contributing to the availability of essential mental health resources, which can help prevent suicides and promote mental well-being. The initiative reflects a broader societal shift towards addressing mental health challenges and reducing stigma, which is crucial for encouraging open conversations and seeking help. The partnership also highlights the role of businesses in supporting mental health causes, potentially inspiring other companies to engage in similar efforts.
What's Next?
Iceland Foods plans to continue its support for Calm by participating in the Great North Run in Newcastle, with 30 staff members raising funds ahead of World Suicide Prevention Day. This ongoing commitment suggests that Iceland Foods will maintain its focus on mental health awareness and fundraising activities, potentially expanding its initiatives to reach more individuals in need of support.
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