What is the story about?
What's Happening?
Salt & Straw, in collaboration with Taco Bell, is set to launch a new version of the Choco Taco, called the Tacolate. Tyler Malek, co-founder of Salt & Straw, embarked on a two-year journey to develop new machinery and work with top ice cream equipment manufacturers to produce the Tacolate sustainably and in larger quantities. The new ice cream taco features a real waffle cone and more chocolate to maintain crispiness, differing from the original Choco Taco made by Klondike. The Tacolate will be available at all Salt & Straw locations and shipped nationwide starting October 3.
Why It's Important?
The launch of the Tacolate represents a significant innovation in the ice cream industry, showcasing the potential for creative collaborations between food brands. By improving upon the original Choco Taco, Salt & Straw and Taco Bell are tapping into consumer nostalgia while offering a new and improved product. This collaboration could set a precedent for other brands to explore unique partnerships and product innovations, potentially impacting market dynamics and consumer expectations in the food industry.
What's Next?
As the Tacolate becomes available nationwide, consumer reception will be crucial in determining its success. Positive feedback could lead to further collaborations between Salt & Straw and Taco Bell, or inspire other brands to pursue similar partnerships. Additionally, the success of the Tacolate may encourage Salt & Straw to continue experimenting with innovative ice cream flavors and products, potentially expanding their market reach.
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