What's Happening?
Project B, a new global basketball league, has officially announced its plans to host tournaments across Asia, Europe, and Latin America starting in November 2026. Founded by former Facebook executive
Grady Burnett and Skype cofounder Geoff Prentice, the league aims to attract top talent by offering players seven-figure salaries starting at $2 million annually, with potential earnings reaching eight figures for multiyear deals. Additionally, players will receive equity in the league, similar to the model used by Unrivaled. Seattle Storm star and WNBPA president Nneka Ogwumike has been signed as the league's first player, with other WNBA players also joining.
Why It's Important?
The launch of Project B represents a significant development in the global sports landscape, offering a new platform for basketball talent and potentially reshaping the dynamics of player compensation and league ownership. By providing players with equity stakes, Project B is aligning their interests with the league's success, fostering a sense of ownership and long-term commitment. This innovative approach could influence other sports leagues to reconsider traditional compensation models, promoting greater financial empowerment for athletes. The league's global reach also highlights the growing international appeal of basketball, expanding opportunities for players and fans worldwide.
What's Next?
As Project B prepares for its inaugural season, the league will likely focus on building its brand and attracting additional star players to enhance its competitive appeal. The success of the league will depend on its ability to secure sponsorships, media rights, and fan engagement across diverse markets. The league's unique compensation structure may also prompt discussions within the sports industry about the future of player contracts and league ownership models. Stakeholders, including players, teams, and investors, will be closely monitoring Project B's progress and its impact on the global basketball ecosystem.
Beyond the Headlines
Project B's approach to player compensation and equity offers raises important questions about the evolving role of athletes in sports business. By granting players a stake in the league, Project B is challenging traditional power dynamics and promoting a more inclusive and participatory model of sports governance. This shift could lead to broader discussions about athlete representation, decision-making, and the distribution of financial rewards within sports organizations. As the league develops, it may serve as a case study for other sports entities seeking to innovate and adapt to changing industry trends.
