What's Happening?
Jecca Blac, a vegan and gender-free makeup brand, is closing after nearly a decade in business. The decision follows the death of a key business partner and investor, which left a significant gap in the company's support structure. Founded in 2017, Jecca Blac was known for its inclusive approach, particularly catering to the transgender community with personalized makeup tutorials. Despite its success in selling over two million units and being stocked by major retailers like Sephora and Superdrug, the brand cited recent unfortunate events and the loss of its investor as reasons for its unsustainability. The closure is part of a broader trend in 2025, with several beauty brands shutting down.
Why It's Important?
The closure of Jecca Blac highlights the challenges faced by niche beauty brands in maintaining financial stability, especially when reliant on key investors. This development underscores the volatility in the beauty industry, where even successful brands can struggle without robust financial backing. The trend of closures in 2025 suggests a shift in consumer preferences or economic pressures affecting smaller brands. For the transgender community, the loss of Jecca Blac means fewer tailored options in the market, emphasizing the need for inclusivity in mainstream beauty offerings.
What's Next?
As Jecca Blac prepares to shut down, it is hosting a 'closing down event' on its website, offering customers a final chance to purchase its products. This event may serve as a model for other brands facing similar circumstances, providing a way to liquidate remaining stock while engaging with loyal customers. The broader beauty industry may see increased consolidation or shifts towards more sustainable business models to avoid similar closures.
