What's Happening?
Michelle Adepoju, founder and creative director of Kilentar, is championing artisanal excellence by collaborating with female weavers in Burkina Faso and tie dyers in Nigeria. Her brand, Kilentar, is dedicated
to sustainability, using natural cotton and tie-dye techniques to create contemporary pieces that blend tradition with modern design. Kilentar, established in 2020, has gained recognition as an emerging designer brand, featured in publications like Vogue and CNN. The brand's name, derived from Yoruba, translates to 'What are you selling?' and embodies its commitment to storytelling through fashion.
Why It's Important?
Kilentar's approach highlights the growing trend of sustainable fashion and the empowerment of female artisans. By focusing on traditional craftsmanship and modern design, the brand not only supports local economies but also promotes cultural identity. This movement towards sustainability and inclusivity in fashion can influence industry standards, encouraging other brands to adopt similar practices. The recognition of Kilentar as a trailblazer underscores the potential for small brands to make significant impacts in the global fashion industry.
