What's Happening?
A new pan-African production support company, Africa Fixers, has been launched in Lagos, Nigeria, with the aim of simplifying film and media production across the African continent. Founded by Nigerian journalist and producer Obaji Akpet, the company seeks
to eliminate logistical challenges and enhance the efficiency of production processes. Africa Fixers plans to provide a range of services including location scouting, permit facilitation, logistics coordination, crew sourcing, cultural advisory, research, and full-field production management. The initiative is designed to empower local production fixers and foster collaboration among professionals in different African countries, thereby strengthening Africa's presence in the global media industry. Akpet, who has a background in supporting authentic African storytelling, has assembled a network of over 100 vetted professional fixers operating across 40 African countries to support film and media projects.
Why It's Important?
The launch of Africa Fixers is significant as it addresses the logistical and operational challenges that have historically hindered film and media production in Africa. By providing structured support and reliable local access, the company aims to unlock Africa's storytelling potential and make the continent's production activities more globally competitive. This initiative could lead to increased international collaboration and investment in African media projects, potentially boosting the continent's cultural and economic influence in the global media landscape. Additionally, by empowering local professionals and fostering cross-border collaboration, Africa Fixers could contribute to the development of a more robust and interconnected African media industry.
