What's Happening?
Still Here, a denim brand founded by Sonia and Maurice Mosseri, is set to open its third store in Williamsburg, Brooklyn. The new location at 170 Wythe Avenue has been a long-time target for the Mosseris, who partnered with the design firm Husband Wife to create a unique retail space. The store design draws inspiration from 1920s dressmaking salons, blending sophistication with the neighborhood's raw energy. This expansion follows the opening of Still Here's first store in NoLIta in 2022 and a boutique on Madison Avenue in 2023.
Why It's Important?
The opening of Still Here's third store in Williamsburg marks a significant milestone for the brand, reflecting its growth and increasing presence in the New York fashion scene. This expansion could enhance the brand's visibility and attract a broader customer base, particularly in a trendy area like Williamsburg. The collaboration with Husband Wife design firm highlights the brand's commitment to creating distinctive retail experiences, which may set it apart from competitors. As the brand continues to grow, it could influence fashion trends and contribute to the local economy.
What's Next?
The Williamsburg store is scheduled to open to the public on September 5, offering customers access to Still Here's wide assortment of women's denim and unique hand-painted pieces. The brand's expansion strategy may include further store openings in other fashion-forward locations, potentially increasing its market share. The Mosseris' focus on creative design and high-quality products could lead to collaborations with other designers or brands, further solidifying Still Here's position in the fashion industry.
Beyond the Headlines
Still Here's expansion into Williamsburg reflects broader trends in the fashion industry, where brands are increasingly focusing on creating immersive retail experiences. The emphasis on design and craftsmanship aligns with consumer preferences for unique and personalized shopping experiences. Additionally, the brand's growth may contribute to the revitalization of retail spaces in urban areas, as more consumers seek out distinctive and engaging environments.
