What is the story about?
What's Happening?
A new report by Mintoiro, commissioned by L'Oréal Groupe-backed 3D GenAI studio Omi, highlights the top colour and packaging trends in beauty for 2026. The report identifies soft pink, Gen Z green, matcha mochi, Malibu blue, and inter forest as the leading colour trends. Soft pink, described as 'cotton candy pink,' is noted for its versatility and appeal across luxury and mass-market brands. The report draws on Mintoiro's database of over 20,000 beauty brands, emphasizing the importance of these colours in embodying comfort, tenderness, and optimism.
Why It's Important?
These emerging trends in colour and packaging reflect shifts in consumer preferences and the beauty industry's response to them. The emphasis on soft pink and other vibrant hues suggests a move towards more expressive and optimistic aesthetics, potentially influencing product development and marketing strategies. Brands that align with these trends may gain a competitive edge by appealing to consumer desires for nurturing and modern aesthetics. This could impact sales and brand positioning in the beauty market.
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