What's Happening?
TurtleMe, also known as Brandon Lee, has achieved significant success with his fantasy novel series 'The Beginning After the End' (TBATE). Initially started as a form of escapism from his finance job,
the series has grown into a popular web novel and graphic novel, with over 60 million views on its webtoon format. TurtleMe attributes the series' success to its blend of Eastern and Western storytelling elements, which resonate with a global audience. The story, which focuses on universal themes like growth and family, is published in weekly serial installments, fostering a strong community engagement.
Why It's Important?
The success of TBATE highlights the growing popularity of web novels and webtoons as a format for storytelling, particularly among younger audiences who seek diverse and engaging content. TurtleMe's approach to blending cultural elements and engaging directly with readers has set a precedent for aspiring writers in the digital age. This trend reflects a shift in the publishing industry towards more interactive and community-driven content, which can lead to new opportunities for writers and creators to connect with audiences worldwide.
What's Next?
With the upcoming release of volume 10 of the graphic novel by Yen Press in February 2026, TBATE continues to expand its reach. TurtleMe's success may inspire other writers to explore web novels and webtoons as viable platforms for storytelling. As the series evolves, it may also pave the way for adaptations into other media formats, such as anime, further broadening its audience and impact.
Beyond the Headlines
The rise of TBATE and similar web novels reflects a broader societal longing for escapism and second chances, resonating with audiences who feel constrained by modern life's pressures. This trend may influence the types of stories that gain popularity, emphasizing themes of redemption and personal growth.
