What's Happening?
The Fresh From Florida program continues to support local agriculture by enhancing brand recognition and connecting Florida growers with consumers both domestically and internationally. Through retail
partnerships, advertising campaigns, and export promotion, the program highlights the freshness and seasonality of Florida crops. It collaborates with major retailers to promote local produce through various marketing channels, including digital advertising and in-store signage.
Why It's Important?
The program plays a crucial role in supporting Florida's agricultural industry by increasing consumer awareness and demand for locally sourced products. It helps growers navigate challenges such as competition from imports, rising costs, and unpredictable weather. By promoting local produce, the program strengthens the state's economy and supports sustainable agricultural practices.
What's Next?
The Fresh From Florida program plans to expand its digital and e-commerce marketing efforts, deepen retailer partnerships, and continue telling the stories of Florida growers. The focus will be on innovation in content and outreach, investing in tools to better understand consumer behavior, and aligning messaging with evolving shopper values.
Beyond the Headlines
The program's emphasis on consumer education and digital engagement highlights the growing importance of transparency and authenticity in marketing. It reflects broader trends in consumer preferences for locally sourced and sustainable products, which can drive long-term shifts in agricultural practices and market dynamics.
