What's Happening?
Josh Allen of the Buffalo Bills and Lamar Jackson of the Baltimore Ravens are set to face off in the 2025 NFL season opener at Buffalo's Highmark Stadium. Both quarterbacks have seen significant increases in the value of their football cards, driven by their recent MVP seasons. Allen's card market has risen by 28.5% over the past three months, while Jackson's has increased by 25.4%. Their rookie cards, particularly the 2018 Optic Holo, have shown similar upward trends, with Allen's card increasing by 12.9% and Jackson's by 16.1%. The popularity of these cards reflects the anticipation surrounding their potential Super Bowl appearances.
Why It's Important?
The rising value of Josh Allen and Lamar Jackson's football cards highlights the growing interest in sports memorabilia, particularly as these players continue to perform at MVP levels. This trend is significant for collectors and investors in the sports card market, which experienced a boom during the COVID-19 pandemic. The potential for these quarterbacks to lead their teams to the Super Bowl could further increase the demand and value of their cards, impacting the sports memorabilia industry and providing financial opportunities for collectors.
What's Next?
As the NFL season progresses, the performance of Josh Allen and Lamar Jackson will be closely watched by fans and collectors alike. If they continue to deliver MVP-caliber performances and lead their teams toward the Super Bowl, their card values could experience another surge. Collectors may look to capitalize on these trends, while the sports memorabilia market could see increased activity and interest.
Beyond the Headlines
The surge in card prices for Allen and Jackson also reflects broader trends in the sports memorabilia market, where player performance and potential achievements significantly influence value. This phenomenon underscores the intersection of sports and investment, where fans not only support their favorite players but also engage in financial speculation based on athletic success.
