What's Happening?
The Media Week Awards 2025 celebrated outstanding achievements in media, with the gold award in the Media Idea category for budgets between £250k and £1m going to Digital Cinema Media and MG OMD for their campaign 'How Britain’s oldest joke captured cinema'
for Specsavers. This campaign was recognized for its creative approach and effective engagement with audiences, showcasing the power of humor and storytelling in media advertising.
Why It's Important?
Winning a prestigious award like the Media Week Awards highlights the effectiveness and creativity of media campaigns in capturing audience attention and driving engagement. For Digital Cinema Media and MG OMD, this recognition not only validates their innovative approach but also sets a benchmark for future campaigns in the industry. It underscores the importance of creativity and strategic thinking in media planning, which can lead to successful outcomes for brands and media owners alike.
