What's Happening?
The frozen food aisle is experiencing a surge in innovation with companies like Magnum Ice Cream Co. and Eat Evergreen Inc. launching new products. Magnum has introduced frozen Greek yogurt pints, while Evergreen has expanded its waffle line. These products aim
to offer healthier alternatives with high protein content and clean label standards, catering to consumer demand for nutritious and convenient options.
Why It's Important?
The expansion of frozen food offerings reflects changing consumer preferences towards healthier and more convenient meal options. Companies are investing in product innovation to meet these demands, which can influence market dynamics and competitive strategies. The focus on clean labels and high protein content highlights the industry's shift towards transparency and health-conscious products.
