EU Lawmakers Vote to Ban 'Meaty' Names for Plant-Based Foods

What's Happening?

The European Parliament has voted to ban the use of 'meaty' names like 'burger' and 'sausage' for plant-based foods. The decision, passed by a vote of 355 to 247, aims to reserve these terms for products containing actual meat. This move is part of a broader effort to support farmers and ensure clarity for consumers. The proposal, led by French MEP Céline Imart, argues that using these terms for plant-based products could mislead consumers. The decision follows a similar EU regulation that restricts dairy-related terms for non-dairy products. The proposal now requires approval from the EU's 27 member states to become law.

Why It's Important?

This decision is significant for the plant-based food industry, which may need to rebrand its products, potentially affecting market dynamics and consumer perceptions. The move reflects the influence of the agricultural lobby and highlights the cultural tensions between traditional farming interests and the growing plant-based sector. Critics, including Green MEPs, argue that the measure is unnecessary and distracts from more pressing issues. They claim that consumers are not confused by current labeling practices. The outcome could set a precedent for similar regulations globally, impacting international trade and marketing strategies for plant-based food producers.

What's Next?

The proposal awaits further consideration by the EU's council and commission. If approved, it will become law across the EU. The decision may face resistance from member states with strong plant-based food markets, such as Germany, where major retailers have expressed concerns about consumer choice. The Northern Ireland Assembly may also use the 'Stormont brake' to delay the law's application if it significantly impacts daily life. The ongoing debate may influence future EU elections and policy directions, particularly regarding food labeling and consumer rights.